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Describe the features of Experience Performance reports (MVT).Identify how Automated Personalization Summary reports differ from other reports.Describe common problems associated with A/B testing.Describe the difference in Adobe Target Sample Size Calculator settings between planning and validating.Describe settings to help set the elements that appear in a report.Describe procedures to manage Activities and Audiences within Target.Describe procedures to conduct Activity QA.Describe procedures to set Goals and Settings.Describe procedures to create an Audience in Target.Identify when to use the Recommendation activity.Given a scenario, apply procedures to create an MVT activity.Given a scenario, apply procedures to create an XT activity.Given a scenario, apply procedures to create an A/B test activity.Describe the workflow that applies to creating Target Activities.Describe procedures to manage experiences within an experience composer.Describe procedures to create an experience using Form-Based Composer.Describe procedures to create an experience using VEC.Explain the use of Form-Based Experience Composer vs.Section 2: Configuring, executing and managing (50%) Describe appropriate analytics reporting sources (i.e., Target or Adobe Analytics).Given a scenario, assess audience requirements.Describe KPI-based primary and secondary success metrics.Construct test hypotheses based on a given scenario.Describe how variables impact an activity.Given a scenario of business KPIs and data analysis, identify opportunities for optimization.Delivery: Online proctored (requires camera access).
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Level: Professional (0-12 months’ experience).
